Call Us: 1300 775 597

Category: Marketing

You are here:
Home Marketing

Writing Engaging Web Content: An Oceania Internet Guide

As you probably already know, your website requires content (typically in the form of short-medium length articles) in order to function properly. Your content not only allows clients and potential clients to learn about your business, but it also helps SEO (Search Engine Optimisation). Great content is vital to your website’s success, so Oceania Internet has developed a list of tips, hints and tricks to help you write great web content:

Tip 1: Be precise and concise
People on the web don’t read every single word, even every single sentence. You have to ensure that you are including information vital to them. Often your clients will scan your webpages for information that is directly relevant to them, they very rarely look at each word and each sentence when trying to find what they’re looking for.

Tip 2: Important information first, always
Use an ‘inverted pyramid structure’ when writing. Basically this means include the most important, vital information first (typically the who, what, when, where, how & why) and then progress down to the least important information. The people who visit your website are scanners, they don’t care about anything that doesn’t directly affect them, so don’t make them read it.

Tip 3: Use language that is easy to understand
Unless absolutely necessary, do not use words that are overly complicated or simply don’t need to be there. Obviously, industry specific words cannot always be substituted, but try and be as plain and simple as possible. Assume your reader has a high school level grasp on the English language – this tends to cover most demographics. Also keep in mind how you write – read it aloud, if it makes sense, keep it. If what you write doesn’t make sense when you read it aloud, get rid of it (or change it).

Tip 4: Don’t advertise in your articles
This is a mistake a lot of people make. Don’t simply use the same stuff you use in your advertising or marketing materials on your website. The people on it know what you do and will probably end up using your product/service if you give them enough information. They’re already there because of marketing, all they want know is the vital information. Please keep in mind this doesn’t mean that you shouldn’t include the all-important keywords, just don’t spam them and make your website look like one giant advertisement.

Tip 5: Keep it short, but not too short
You may be wondering how many words, paragraphs, etc. you need to include per page and while there isn’t a specific, universal rule, there are some things you can consider. 400 words is generally a good starting point when deciding how much to write. This isn’t a hard and fast rule though; at the bare minimum you should have 2 paragraphs of information (one paragraph typically contains 4-5 sentences), but no more than 5 (unless there’s a special reason, i.e. the document you are reading right now).

Tip 6: Use Images
Humans are visual – we love to see things, it often helps us understand what we are reading or hearing. Supplement your information with relevant imagery, so people know what you are talking about and now they can visualise it.

Tip 7: Edit your copy and then edit it again
There is no such thing as over-editing. Proofread your copy several times before taking a break. Come back to it later and edit it again. Get your colleagues or anyone else you can find to read your content and get their feedback. Very rarely is the first thing you write the best thing – so you need to make sure what you are putting online is up to scratch.

Tip 8: Spelling and Grammar
Yes, this is extremely important. Want to make your website and business seem sloppy and unprofessional? Don’t use spell-check! Your spelling and grammar need to be on point – typos, however small, can make your work look shoddy, which is the last thing you want.

Tip 9: A Thesaurus is great, but don’t overuse it
This ties in with Tip 3, the words you choose when writing have a big impact on the document’s useability. Don’t use words you don’t understand – because if you don’t understand them, your reader is unlikely to understand them either.

Tip 10: Avoid the “Wall of Text”
You’ve probably seen websites that look like a giant wall of text. It’s boring and it’ long. You need to avoid this. Break up your content with paragraphs and dot points; they are extremely useful for presenting important information directly to the user. Use headings, bolded words and titles and anything else you can think of to make finding the most important things easier.

These 10 tips are a great start to writing your content, but remember, these aren’t the 10 commandments, so feel free to break some here and there if you feel its absolutely necessary. However, if you take into account what you’ve read today, your content should look a lot better than other ‘copy’ you see on websites.

If you have any more questions, please do not hesitate to contact any member of the Oceania Internet Team. We hope this short guide will help you with writing your very own content.

5 Major Reasons Why You Should Put Your Business Online

Many business owners are asking for strong reasons why they should invest to get their business on the web. They’re looking for that switch “ON” for them to be able to enter the cyber world and realize how much market they could gain.

We’re in the modern days where 40.7% of the world’s population access the internet daily (according to Internet World Stats). The web has been powerful and widely known globally.

So here are the 5 major reasons why you should put your business online:

Reach the global market
Even though your business is situated in a definite location, you are still able to reach as much customers as you can across the country and even the world. Your website will be a place where they could visit anywhere and anytime since it doesn’t have opening/ closing time as your brick and mortar business. The success of your website in reaching customers across the globe depends on increasing the traffic in search engines. This is called SEO. Having good web content and popularizing your business and site through social media are the best ways to increase traffic and be known globally.

Available 24/7
Yes! Your site has no opening/closing time unlike your brick and mortar business. It is absolutely open 24/7 which is what every customer is looking for. No hassle to chase time due to a busy day; taking time to decide what to buy. Customers could browse services description and product info during their free time and even before they sleep. Your website takes no holidays, no day offs. You could depend on it especially when no one is available to work for your business.

Low cost start-up
Starting up a business with no location or no physical establishment is now possible by putting up your website. Low-cost indeed – no rentals, no building construction, no staff to hire and other usual expenditures in a business. You can also build a website yourself. But if you want to make sure your site profits within your desired time and be a success, you may leave it to experts who know this job really well.

Flexible and Easy-managed Order Processing
Since your site can reach the globe anytime, use that opportunity to take orders online. You’re not just introducing your services and products you are also selling online – transactions that involves profit. It is easy to manage and easy to produce reports. This feature will save you a lot of time which every business man/woman needs in order to produce more.

Get social, get leads
Everyone now has accounts on Facebook, Twitter, Google+, Instagram and other social media like YouTube, LinkedIn, etc. Media is also taking advantage of these social media because they’ve been part of our daily lives. Connecting to these social media means you are connecting to your customers and prospective customers.