There are several ways you can earn a backlink. You can earn them in forums, web directories, blogs and Web 2.0 sites. The easiest way to earn one, however, is to strive to come up with useful and informative content each and every time. This is what you call “natural linking”. Other methods can be done strategically. For instance, there is a feature in forums
called “signature”. By including your website URL to your signature, you earn a backlink for your website every time you post comments on forum threads.
- Relevance. Does the link appear on a relevant website? If your website is about computers, for example, a backlink that appears on a travel website results in very little or no weight at all.
- Ranking. What is the search engine ranking of the website where the backlink is found? It is important to earn links from popular websites with high search engine rankings.
- How many similar websites are linked? The more similar websites linked on a page, the less weight the backlink receives.