November 6, 2013 / Uncategorized / No Comments »

How To Build Web Links Or Back Links Organically

 

Building Web Links Organically

 

Without exception, the best method of building links is to interest people. If that equates to making news or being contrarian then so be it.

Press releases in an isolated manner will not do it. What needs to be done is;

• Newsworthiness of what is done – that does it
• Produce news that people talk about, or can’t help talking about

Applying the above point’s links will start to show up. For free!

Do something REMARKABLE. Be it an event, content, resources, a crazy or weird video, whatever.

Read “Purple Cow” by Seth Godin. This could be easily interpreted as the link-builder’s bible for organic link creation.

Above all…finding a better way in your space where you play and be different.

Apple was different – nothing too crazy but successfully change the landscape of their PC range.

We see many people pay lip service to ‘niche marketing’ while just thinking it means targeting SME / SMB customers. It doesn’t. What is really meant is taking the road less travelled.

In the context of the conversation of Link Building, it simply means being individual and remarkable. That’s not an out of this world theory. Simple terms, part of having a USP and building a brand.

Brand is another frequently mentioned but rarely grasped concept. Brand is by no means exclusive to the big boys. If anything, I would say it is far harder for a big business to have and control a genuine brand identity. In part, so many different people are involved in each decision or direction.

Real Estate is a prime area where personality can matter. Where building a brand will directly relate to profit and success because most realtors choose that other, much walked about path. Real Estate is one of those professions where customers often think the realtors are a bit shark-like, only interested in their commissions. When you meet one with genuine warmth and concern for the customer it he or she shines through.

Why wait till you meet the customer to stand out? Use a blog to show your passion for what you do, and for who you SERVE. Forget a crazy video, but what about breaking your territory down into neighbour hoods and filming a short video tour of the area, in which you show them the walk to the local coffee shop, that nice little deli on the corner, and the trip to take the kids to school. In that video, you talk about the feel of the area, and prospects see locals saying hello to you. You show people the community they’ll be buying in to.

Sure, it isn’t likely to be a massive piece of link-bait that goes viral on youtube. But it WILL get noticed, and will be remarkable. IT is taking the road less travelled and giving people a reason to link, and to like.

Got a whole lot of links from other marketers appreciating the tactic, in addition to some wider interest links from remarking (that remarkable word again) on how different this was.

The road less travelled.

November 6, 2013 / Uncategorized / No Comments »

7 Questions To Ask Your Future Web Developer Company

7 Questions To Ask Your Future Web Developer Company

 

1. Leverage Off Shore